Pride Month: Is It a Commercial or a Celebration?

A look at the pros and cons of corporate sponsorship

Reading the news online, I flipped by a story relaying the candy icon Skittles is removing the color from their candies in support of Pride month. They are going grey to celebrate the LGBTQIA community by giving up their rainbow colors to show that only one rainbow really matters. #OneRainbow.

This got me thinking.


Last year, I attended my first Pride parade in the five years since my son, then my daughter came out. I attended as an ally and as a mom. It truly was the largest street party ever! Everywhere I looked there were rainbows and flags and rainbow flags. Banners stretched across every building with slogans of inclusion from various corporations.

Wait!
Corporations?
Yes, corporate America celebrated and marched in every Pride parade across the nation, some even internationally.

What began as a police raid at The Stonewall Inn located in New York’s Greenwich Village in 1969, has become the turning point of the gay liberation movement now is a month-long, shout-out to equality with businesses getting on the band-wagon. Jet Blue flies their slogan, “Love wings” while Starbucks partners with Lady Gaga’s foundation “Born this way”.

Is this rainbow washing?

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